Marketing Research and Public Opinion Polling Revenue Benchmarks

How much does the average marketing research and public opinion polling business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$4.7M

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$222K

per year

👤

Total Businesses

3,785

in the US

🏢

Est. Owner Income

$1.0M

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$109K

per year (BLS)

💼

Market Saturation

1.1

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$239K
5-9 employees
$1.1M
10-19 employees
$2.4M
20-99 employees
$6.7M
100-499 employees
$29.0M
500+ employees
$141.2M

🏆 Highest Revenue States

1.Illinois$9.7M avg2.Louisiana$7.7M avg3.Nebraska$7.5M avg4.Massachusetts$7.2M avg5.Connecticut$6.9M avg6.California$6.6M avg7.New York$6.4M avg8.New Jersey$5.0M avg9.Ohio$4.5M avg10.Missouri$4.5M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

13.21%

openings/year

Closure Rate

10.38%

closings/year

Net Job Growth

+2.16%

annual

Businesses Closed

5,672

in 2023

Firm Count Trend

19
20
21
22
23
56,135 firms58,460 firms

💡 Should You Start a Marketing Research and Public Opinion Polling Business?

Startup Cost

$10K – $75K

Break-Even

0 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Marketing Research and Public Opinion Polling revenue with other industries:

vs Officesvs Administrativevs Custom