Marketing Research and Public Opinion Polling in Massachusetts
Revenue benchmarks for marketing research and public opinion polling businesses operating in Massachusetts.
#4 of 50 states+53.9% vs national avg
Average Revenue
$7.2M
per year
Businesses
135
in Massachusetts
Revenue / Employee
$285K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
1.9
firms per 100K in MA
Total Revenue
$975.5M
all firms in MA
Total Employees
3,419
in MA
How Massachusetts Compares
National Average$4.7M
Massachusetts$7.2M
Difference+$2.5M (+53.9%)