Marketing Research and Public Opinion Polling in New York

Revenue benchmarks for marketing research and public opinion polling businesses operating in New York.

#7 of 50 states+35.4% vs national avg

Average Revenue

$6.4M

per year

Businesses

380

in New York

Revenue / Employee

$281K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

1.9

firms per 100K in NY

Total Revenue

$2.4B

all firms in NY

Total Employees

8,589

in NY

How New York Compares

National Average$4.7M
New York$6.4M
Difference+$1.7M (+35.4%)