Marketing Research and Public Opinion Polling in Illinois
Revenue benchmarks for marketing research and public opinion polling businesses operating in Illinois.
#1 of 50 states+106.2% vs national avg
Average Revenue
$9.7M
per year
Businesses
217
in Illinois
Revenue / Employee
$248K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
1.7
firms per 100K in IL
Total Revenue
$2.1B
all firms in IL
Total Employees
8,464
in IL
How Illinois Compares
National Average$4.7M
Illinois$9.7M
Difference+$5.0M (+106.2%)