Marketing Research and Public Opinion Polling in California
Revenue benchmarks for marketing research and public opinion polling businesses operating in California.
#6 of 50 states+41.6% vs national avg
Average Revenue
$6.6M
per year
Businesses
716
in California
Revenue / Employee
$385K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
1.8
firms per 100K in CA
Total Revenue
$4.8B
all firms in CA
Total Employees
12,356
in CA
How California Compares
National Average$4.7M
California$6.6M
Difference+$2.0M (+41.6%)