Marketing Research and Public Opinion Polling in Missouri

Revenue benchmarks for marketing research and public opinion polling businesses operating in Missouri.

#10 of 50 states-5.0% vs national avg

Average Revenue

$4.5M

per year

Businesses

52

in Missouri

Revenue / Employee

$176K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

0.8

firms per 100K in MO

Total Revenue

$232.0M

all firms in MO

Total Employees

1,315

in MO

How Missouri Compares

National Average$4.7M
Missouri$4.5M
Difference$234K (-5.0%)