Passenger Car Rental Revenue Benchmarks

How much does the average passenger car rental business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$5.6M

per year

💰

Profit Margin

20.0%

industry average

📈

Revenue / Employee

$182K

per year

👤

Total Businesses

2,020

in the US

🏢

Est. Owner Income

$1.1M

small business avg

💵

Labor Cost

25.0%

of revenue

👥

Avg Employee Wage

$54K

per year (BLS)

💼

Market Saturation

0.6

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$245K
5-9 employees
$999K
10-19 employees
$2.1M
20-99 employees
$8.1M
100-499 employees
$21.0M
500+ employees
$493.2M

🏆 Highest Revenue States

1.Virginia$8.8M avg2.Oklahoma$7.8M avg3.Louisiana$7.5M avg4.Washington$7.3M avg5.Florida$6.5M avg6.Utah$6.4M avg7.Missouri$6.4M avg8.Colorado$6.3M avg9.Kentucky$6.3M avg10.South Carolina$6.1M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

6.04%

openings/year

Closure Rate

5.05%

closings/year

Net Job Growth

+5.51%

annual

Businesses Closed

444

in 2023

Firm Count Trend

19
20
21
22
23
3,422 firms3,716 firms

💡 Should You Start a Passenger Car Rental Business?

Startup Cost

$50K – $250K

Break-Even

2 months

5-Year Survival Rate

50.0%

🆚 Related Industries

Offices of Real Estate Agents and Brokers$880KLessors of Residential Buildings and Dwellings$1.2MResidential Property Managers$2.6MLessors of Nonresidential Buildings (except Miniwarehouses)$1.7MOther Activities Related to Real Estate$1.4M

Compare Passenger Car Rental revenue with other industries:

vs Officesvs Lessorsvs Residential