Passenger Car Rental in Colorado
Revenue benchmarks for passenger car rental businesses operating in Colorado.
#8 of 50 states+12.0% vs national avg
Average Revenue
$6.3M
per year
Businesses
49
in Colorado
Revenue / Employee
$180K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.8
firms per 100K in CO
Total Revenue
$308.4M
all firms in CO
Total Employees
1,717
in CO
How Colorado Compares
National Average$5.6M
Colorado$6.3M
Difference+$672K (+12.0%)