Passenger Car Rental in Florida
Revenue benchmarks for passenger car rental businesses operating in Florida.
#5 of 50 states+15.7% vs national avg
Average Revenue
$6.5M
per year
Businesses
300
in Florida
Revenue / Employee
$241K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
1.4
firms per 100K in FL
Total Revenue
$2.0B
all firms in FL
Total Employees
8,103
in FL
How Florida Compares
National Average$5.6M
Florida$6.5M
Difference+$885K (+15.7%)