New Car Dealers Revenue Benchmarks

How much does the average new car dealers business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$62.7M

per year

💰

Profit Margin

4.0%

industry average

📈

Revenue / Employee

$966K

per year

👤

Total Businesses

16,862

in the US

🏢

Est. Owner Income

$2.5M

small business avg

💵

Labor Cost

8.0%

of revenue

👥

Avg Employee Wage

$84K

per year (BLS)

💼

Market Saturation

5.1

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$3.4M
5-9 employees
$4.8M
10-19 employees
$10.4M
20-99 employees
$43.9M
100-499 employees
$160.4M
500+ employees
$1.3B

🏆 Highest Revenue States

1.Nevada$141.3M avg2.Arizona$131.0M avg3.Alaska$115.5M avg4.Hawaii$103.6M avg5.Florida$96.5M avg6.Maryland$91.4M avg7.Texas$82.7M avg8.Colorado$76.1M avg9.California$75.7M avg10.Georgia$74.1M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

7.91%

openings/year

Closure Rate

8.39%

closings/year

Net Job Growth

-0.41%

annual

Businesses Closed

3,041

in 2023

Firm Count Trend

19
20
21
22
23
36,984 firms36,288 firms

💡 Should You Start a New Car Dealers Business?

Startup Cost

$500K – $3.0M

Break-Even

8 months

5-Year Survival Rate

65.0%

🆚 Related Industries

Gasoline Stations with Convenience Stores$6.0MElectronic Shopping and Mail-Order Houses$5.8MSupermarkets and Other Grocery (except Convenience) Stores$16.2MConvenience Stores$879KBeer, Wine, and Liquor Stores$1.1M

Compare New Car Dealers revenue with other industries:

vs Gasolinevs Electronicvs Supermarkets