Gift, Novelty, and Souvenir Stores Revenue Benchmarks

How much does the average gift, novelty, and souvenir stores business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$1.4M

per year

💰

Profit Margin

4.0%

industry average

📈

Revenue / Employee

$177K

per year

👤

Total Businesses

13,641

in the US

🏢

Est. Owner Income

$58K

small business avg

💵

Labor Cost

14.0%

of revenue

👥

Avg Employee Wage

N/A

per year (BLS)

💼

Market Saturation

4.1

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$338K
5-9 employees
$1.0M
10-19 employees
$2.0M
20-99 employees
$5.2M
100-499 employees
$12.4M
500+ employees
$118.9M

🏆 Highest Revenue States

1.New Jersey$3.7M avg2.Nevada$3.1M avg3.Hawaii$3.0M avg4.Delaware$1.9M avg5.California$1.7M avg6.Florida$1.7M avg7.Washington$1.7M avg8.Massachusetts$1.6M avg9.Utah$1.6M avg10.Texas$1.6M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

9.78%

openings/year

Closure Rate

10.34%

closings/year

Net Job Growth

+2.5%

annual

Businesses Closed

1,403

in 2023

Firm Count Trend

19
20
21
22
23
15,084 firms14,269 firms

💡 Should You Start a Gift, Novelty, and Souvenir Stores Business?

Startup Cost

$75K – $400K

Break-Even

49 months

5-Year Survival Rate

48.0%

🆚 Related Industries

Gasoline Stations with Convenience Stores$6.0MElectronic Shopping and Mail-Order Houses$5.8MSupermarkets and Other Grocery (except Convenience) Stores$16.2MConvenience Stores$879KBeer, Wine, and Liquor Stores$1.1M

Compare Gift, Novelty, and Souvenir Stores revenue with other industries:

vs Gasolinevs Electronicvs Supermarkets