Gift, Novelty, and Souvenir Stores in California
Revenue benchmarks for gift, novelty, and souvenir stores businesses operating in California.
#5 of 50 states+15.7% vs national avg
Average Revenue
$1.7M
per year
Businesses
1,462
in California
Revenue / Employee
$210K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
3.7
firms per 100K in CA
Total Revenue
$2.5B
all firms in CA
Total Employees
11,666
in CA
How California Compares
National Average$1.4M
California$1.7M
Difference+$228K (+15.7%)