Direct Life Insurance Carriers Revenue Benchmarks

How much does the average direct life insurance carriers business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$147.7M

per year

💰

Profit Margin

15.0%

industry average

📈

Revenue / Employee

$403K

per year

👤

Total Businesses

883

in the US

🏢

Est. Owner Income

$22.2M

small business avg

💵

Labor Cost

30.0%

of revenue

👥

Avg Employee Wage

$125K

per year (BLS)

💼

Market Saturation

0.3

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$332K
5-9 employees
$1.6M
10-19 employees
$2.7M
20-99 employees
$14.5M
100-499 employees
$72.7M
500+ employees
$1.4B

🏆 Highest Revenue States

1.New Jersey$281.2M avg2.Connecticut$224.9M avg3.Wisconsin$211.1M avg4.New York$172.5M avg5.Iowa$137.6M avg6.Massachusetts$135.4M avg7.North Carolina$121.0M avg8.Ohio$86.1M avg9.Pennsylvania$76.4M avg10.Texas$71.8M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

6.68%

openings/year

Closure Rate

13.67%

closings/year

Net Job Growth

+4.15%

annual

Businesses Closed

424

in 2023

Firm Count Trend

19
20
21
22
23
4,704 firms5,698 firms

💡 Should You Start a Direct Life Insurance Carriers Business?

Startup Cost

$50K – $250K

Break-Even

0 months

5-Year Survival Rate

50.0%

🆚 Related Industries

Insurance Agencies and Brokerages$1.7MPortfolio Management$15.3MInvestment Advice$2.6MMiscellaneous Intermediation$4.2MMortgage and Nonmortgage Loan Brokers$3.3M

Compare Direct Life Insurance Carriers revenue with other industries:

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