Portfolio Management Revenue Benchmarks

The average portfolio management business in the United States generates $15.3M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 24,024 portfolio management businesses in the U.S., employing 363,095 workers with an average profit margin of 15.0%.

What Does a Portfolio Management Business Actually Do?

Investment advisors managing client assets with discretionary trading authority. Range from independent RIAs (registered investment advisors) to wirehouses (Morgan Stanley, Merrill) and hedge/PE funds.

Who buys: High-net-worth individuals, families, endowments, pension funds, corporations.

Average Revenue

$15.3M

per year

Profit Margin

15.0%

industry average

Revenue / Employee

$1.0M

per year

Total Businesses

24,024

in the US

Est. Owner Income

$2.3M

small business avg

Labor Cost

30.0%

of revenue

Avg Employee Wage

N/A

per year (BLS)

Market Saturation

7.2

firms per 100K people

How Much Do Portfolio Management Charge?

Portfolio managers charge as a percentage of assets under management (AUM), tiered by size.

ServiceTypical range
Small account ($100K–$500K)
1.0–1.5% of AUM/year
Mid account ($500K–$2M)
0.75–1.0% of AUM/year
Larger account ($2M–$10M)
0.5–0.75% of AUM/year
Institutional / private wealth
0.25–0.5% of AUM/year
Hedge fund (2 & 20)
2% AUM + 20% of profits

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

Complete portfolio management business plan

A 12-section data-backed business plan for a portfolio management business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

View the plan

Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the portfolio management industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

8%
30%
11%
8%
27%
15%
CategoryPer $100 revenue
Claims & interest paid
$8
Wages & benefits
$30
Rent & facilities
$11
Marketing & advertising
$8
Other operating costs
$27
Net profit
$15

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$632K
5-9 employees
$3.1M
10-19 employees
$8.6M
20-99 employees
$36.2M
100-499 employees
$190.2M
500+ employees
$768.4M

Industry Dynamics (Census BDS 2023)

New Business Rate

10.96%

openings/year

Closure Rate

8%

closings/year

Net Job Growth

+4.95%

annual

Businesses Closed

4,532

in 2023

Firm Count Trend

19
20
21
22
23
46,606 firms52,814 firms

Should You Start a Portfolio Management Business?

Startup Cost

$50K$250K

Break-Even

1 months

5-Year Survival Rate

50.0%

Frequently Asked Questions

What does a portfolio management business do?
Investment advisors managing client assets with discretionary trading authority. Range from independent RIAs (registered investment advisors) to wirehouses (Morgan Stanley, Merrill) and hedge/PE funds. High-net-worth individuals, families, endowments, pension funds, corporations.
How much do portfolio management charge?
Portfolio managers charge as a percentage of assets under management (AUM), tiered by size. See the pricing table above for typical rates by service type.
How much does the average portfolio management make per year?
The average portfolio management business generates $15.3M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $2.3M per year at a 15.0% profit margin.
How many portfolio management businesses are there in the US?
There are 24,024 portfolio management businesses operating in the United States, employing a total of 363,095 workers.
How much does it cost to start a portfolio management business?
Startup costs for a portfolio management business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.

Industry Growth & Survival

66%
Est. 5-year survival rate
+5.0%
Net job growth rate
52,814
Total firms (2023)

The portfolio management industry is actively growing — adding jobs at a net rate of 5.0% per year. New establishments are opening faster than existing ones close (11.0% entry vs 8.0% exit), indicating healthy demand.

Approximately 66% of portfolio management businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 4,532 firms in this industry closed permanently.

Industry Trend (2000–2023)

23K31K40K49K58K20002005201020152020Number of Firms

The portfolio management industry has grown 111% since 2000 (from 25,041 to 52,814 firms).

See full historical statistics →

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