Window Treatment Stores Revenue Benchmarks
The average window treatment stores business in the United States generates $1.5M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 1,846 window treatment stores businesses in the U.S., employing 7,961 workers with an average profit margin of 4.0%.
What Does a Window Treatment Stores Business Actually Do?
Retailers of blinds, shades, shutters, and drapery. Include chains (Budget Blinds, 3 Day Blinds) and independents. Usually include measure and install.
Who buys: Homeowners, interior designers, commercial property managers.
Average Revenue
$1.5M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$342K
per year
Total Businesses
1,846
in the US
Est. Owner Income
$59K
small business avg
Labor Cost
14.0%
of revenue
Avg Employee Wage
N/A
per year (BLS)
Market Saturation
0.6
firms per 100K people
How Much Do Window Treatment Stores Charge?
Window covering retailers sell blinds, shades, curtains with installation included or add-on.
| Service | Typical range |
|---|---|
Basic blinds (per window) | $75–250 |
Custom shutters (per window) | $300–1,000 |
Motorized shades (per window) | $400–1,500 |
Installation service | $50–150 per window |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete window treatment stores business plan
A 12-section data-backed business plan for a window treatment stores business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the window treatment stores industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $61 | $908K | Wholesale cost of merchandise purchased for resale. Retail's biggest expense. |
Wages & benefits | $14 | $207K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $121K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $4 | $61K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $8 | $121K | Utilities, POS fees, shrinkage, insurance, store maintenance. |
Net profit | $4 | $59K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
5.21%
openings/year
Closure Rate
6.27%
closings/year
Net Job Growth
-12.74%
annual
Businesses Closed
1,137
in 2023
Firm Count Trend
Should You Start a Window Treatment Stores Business?
Startup Cost
$75K – $400K
Break-Even
48 months
5-Year Survival Rate
48.0%
Related Industries
Frequently Asked Questions
- What does a window treatment stores business do?
- Retailers of blinds, shades, shutters, and drapery. Include chains (Budget Blinds, 3 Day Blinds) and independents. Usually include measure and install. Homeowners, interior designers, commercial property managers.
- How much do window treatment stores charge?
- Window covering retailers sell blinds, shades, curtains with installation included or add-on. See the pricing table above for typical rates by service type.
- How much does the average window treatment stores make per year?
- The average window treatment stores business generates $1.5M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $59K per year at a 4.0% profit margin.
- How many window treatment stores businesses are there in the US?
- There are 1,846 window treatment stores businesses operating in the United States, employing a total of 7,961 workers.
- How much does it cost to start a window treatment stores business?
- Startup costs for a window treatment stores business typically range from $75K to $400K, with a 5-year survival rate of 48.0%.
Industry Growth & Survival
The window treatment stores industry is contracting — losing jobs at a net rate of 12.7% per year. More establishments are closing (6.3%) than opening (5.2%), suggesting market challenges.
Approximately 72% of window treatment stores businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 1,137 firms in this industry closed permanently.
Industry Trend (2000–2023)
The window treatment stores industry has declined 37% since 2000 (from 24,713 to 15,514 firms).
See full historical statistics →Compare Window Treatment Stores revenue with other industries: