Outdoor Power Equipment Stores Revenue Benchmarks
The average outdoor power equipment stores business in the United States generates $2.8M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 3,423 outdoor power equipment stores businesses in the U.S., employing 29,639 workers with an average profit margin of 4.0%.
What Does a Outdoor Power Equipment Stores Business Actually Do?
Dealers selling lawn mowers, chainsaws, snow blowers, garden tractors. Also service what they sell.
Who buys: Homeowners, landscape contractors, rural property owners.
Average Revenue
$2.8M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$323K
per year
Total Businesses
3,423
in the US
Est. Owner Income
$112K
small business avg
Labor Cost
14.0%
of revenue
Avg Employee Wage
N/A
per year (BLS)
Market Saturation
1.0
firms per 100K people
How Much Do Outdoor Power Equipment Stores Charge?
Power equipment dealers (mowers, chainsaws, tractors) earn on new sales, parts, and service.
| Service | Typical range |
|---|---|
New equipment margin | 15–25% |
Parts markup | 40–80% |
Service labor rate | $85–130/hour |
Blade sharpening | $8–20 per blade |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete outdoor power equipment stores business plan
A 12-section data-backed business plan for a outdoor power equipment stores business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the outdoor power equipment stores industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $62 | $1.7M | Wholesale cost of merchandise purchased for resale. Retail's biggest expense. |
Wages & benefits | $14 | $391K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $229K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $4 | $115K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $8 | $229K | Utilities, POS fees, shrinkage, insurance, store maintenance. |
Net profit | $4 | $112K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
6.97%
openings/year
Closure Rate
7.61%
closings/year
Net Job Growth
+0.08%
annual
Businesses Closed
985
in 2023
Firm Count Trend
Should You Start a Outdoor Power Equipment Stores Business?
Startup Cost
$75K – $400K
Break-Even
26 months
5-Year Survival Rate
48.0%
Related Industries
Frequently Asked Questions
- What does a outdoor power equipment stores business do?
- Dealers selling lawn mowers, chainsaws, snow blowers, garden tractors. Also service what they sell. Homeowners, landscape contractors, rural property owners.
- How much do outdoor power equipment stores charge?
- Power equipment dealers (mowers, chainsaws, tractors) earn on new sales, parts, and service. See the pricing table above for typical rates by service type.
- How much does the average outdoor power equipment stores make per year?
- The average outdoor power equipment stores business generates $2.8M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $112K per year at a 4.0% profit margin.
- How many outdoor power equipment stores businesses are there in the US?
- There are 3,423 outdoor power equipment stores businesses operating in the United States, employing a total of 29,639 workers.
- How much does it cost to start a outdoor power equipment stores business?
- Startup costs for a outdoor power equipment stores business typically range from $75K to $400K, with a 5-year survival rate of 48.0%.
Industry Growth & Survival
The outdoor power equipment stores industry is relatively stable — with a net job growth rate of 0.1%. Entry and exit rates are balanced at 7.0% and 7.6% respectively.
Approximately 67% of outdoor power equipment stores businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 985 firms in this industry closed permanently.
Industry Trend (2000–2023)
The outdoor power equipment stores industry has declined 31% since 2000 (from 16,480 to 11,332 firms).
See full historical statistics →Compare Outdoor Power Equipment Stores revenue with other industries: