Floor Covering Stores Revenue Benchmarks
The average floor covering stores business in the United States generates $3.2M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 8,174 floor covering stores businesses in the U.S., employing 70,262 workers with an average profit margin of 4.0%.
What Does a Floor Covering Stores Business Actually Do?
Flooring retailers selling and installing hardwood, carpet, vinyl, tile, and laminate. Sometimes install-only.
Who buys: Homeowners remodeling, builders, commercial property owners.
Average Revenue
$3.2M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$377K
per year
Total Businesses
8,174
in the US
Est. Owner Income
$130K
small business avg
Labor Cost
14.0%
of revenue
Avg Employee Wage
N/A
per year (BLS)
Market Saturation
2.5
firms per 100K people
How Much Do Floor Covering Stores Charge?
Flooring retailers sell material (mid margin) plus installation (labor markup).
| Service | Typical range |
|---|---|
Vinyl / laminate material | $1.50–5.00/sqft |
Hardwood material | $5–15/sqft |
Carpet material | $2–10/sqft |
Installation labor | $3–10/sqft installed |
Material markup | 40–100% over wholesale |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete floor covering stores business plan
A 12-section data-backed business plan for a floor covering stores business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the floor covering stores industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $61 | $2.0M | Wholesale cost of merchandise purchased for resale. Retail's biggest expense. |
Wages & benefits | $14 | $453K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $266K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $4 | $133K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $8 | $266K | Utilities, POS fees, shrinkage, insurance, store maintenance. |
Net profit | $4 | $130K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
5.21%
openings/year
Closure Rate
6.27%
closings/year
Net Job Growth
-12.74%
annual
Businesses Closed
1,137
in 2023
Firm Count Trend
Should You Start a Floor Covering Stores Business?
Startup Cost
$75K – $400K
Break-Even
22 months
5-Year Survival Rate
48.0%
Related Industries
Frequently Asked Questions
- What does a floor covering stores business do?
- Flooring retailers selling and installing hardwood, carpet, vinyl, tile, and laminate. Sometimes install-only. Homeowners remodeling, builders, commercial property owners.
- How much do floor covering stores charge?
- Flooring retailers sell material (mid margin) plus installation (labor markup). See the pricing table above for typical rates by service type.
- How much does the average floor covering stores make per year?
- The average floor covering stores business generates $3.2M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $130K per year at a 4.0% profit margin.
- How many floor covering stores businesses are there in the US?
- There are 8,174 floor covering stores businesses operating in the United States, employing a total of 70,262 workers.
- How much does it cost to start a floor covering stores business?
- Startup costs for a floor covering stores business typically range from $75K to $400K, with a 5-year survival rate of 48.0%.
Industry Growth & Survival
The floor covering stores industry is contracting — losing jobs at a net rate of 12.7% per year. More establishments are closing (6.3%) than opening (5.2%), suggesting market challenges.
Approximately 72% of floor covering stores businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 1,137 firms in this industry closed permanently.
Industry Trend (2000–2023)
The floor covering stores industry has declined 37% since 2000 (from 24,713 to 15,514 firms).
See full historical statistics →Compare Floor Covering Stores revenue with other industries: