Cosmetics, Beauty Supplies, and Perfume Stores Revenue Benchmarks

How much does the average cosmetics, beauty supplies, and perfume stores business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$4.6M

per year

💰

Profit Margin

4.0%

industry average

📈

Revenue / Employee

$268K

per year

👤

Total Businesses

8,347

in the US

🏢

Est. Owner Income

$185K

small business avg

💵

Labor Cost

10.0%

of revenue

👥

Avg Employee Wage

N/A

per year (BLS)

💼

Market Saturation

2.5

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$519K
5-9 employees
$1.7M
10-19 employees
$3.7M
20-99 employees
$12.7M
100-499 employees
$95.4M
500+ employees
$1.3B

🏆 Highest Revenue States

1.West Virginia$12.0M avg2.Washington$8.9M avg3.Arizona$7.6M avg4.Oregon$6.7M avg5.California$6.5M avg6.Massachusetts$6.5M avg7.Colorado$6.2M avg8.North Dakota$6.1M avg9.Ohio$6.0M avg10.Utah$5.8M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

5.26%

openings/year

Closure Rate

5.58%

closings/year

Net Job Growth

+5.68%

annual

Businesses Closed

3,445

in 2023

Firm Count Trend

19
20
21
22
23
39,520 firms37,589 firms

💡 Should You Start a Cosmetics, Beauty Supplies, and Perfume Stores Business?

Startup Cost

$75K – $400K

Break-Even

15 months

5-Year Survival Rate

48.0%

🆚 Related Industries

Gasoline Stations with Convenience Stores$6.0MElectronic Shopping and Mail-Order Houses$5.8MSupermarkets and Other Grocery (except Convenience) Stores$16.2MConvenience Stores$879KBeer, Wine, and Liquor Stores$1.1M

Compare Cosmetics, Beauty Supplies, and Perfume Stores revenue with other industries:

vs Gasolinevs Electronicvs Supermarkets