Baked Goods Stores Revenue Benchmarks
The average baked goods stores business in the United States generates $1.8M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 2,310 baked goods stores businesses in the U.S., employing 20,135 workers with an average profit margin of 4.0%. The average employee in this industry earns $33K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Baked Goods Stores Business Actually Do?
Specialty baked-goods retail — donut shops, bagel stores, specialty pastry. Franchise-heavy (Dunkin', Krispy Kreme).
Who buys: Consumers, morning/lunch commuters.
Average Revenue
$1.8M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$211K
per year
Total Businesses
2,310
in the US
Est. Owner Income
$74K
small business avg
Labor Cost
14.0%
of revenue
Avg Employee Wage
$33K
per year (BLS)
Market Saturation
0.7
firms per 100K people
How Much Do Baked Goods Stores Charge?
Retail bakeries and donut shops price per item; sit near retail-bakeries pricing.
| Service | Typical range |
|---|---|
Donut / muffin / cookie | $2–5 each |
Dozen donuts / cookies | $15–30 |
Bread loaf | $4–10 |
Specialty cake / dessert | $25–150 |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete baked goods stores business plan
A 12-section data-backed business plan for a baked goods stores business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the baked goods stores industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $61 | $1.1M | Wholesale cost of merchandise purchased for resale. Retail's biggest expense. |
Wages & benefits | $14 | $257K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $151K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $4 | $75K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $8 | $151K | Utilities, POS fees, shrinkage, insurance, store maintenance. |
Net profit | $4 | $74K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
14.9%
openings/year
Closure Rate
10.26%
closings/year
Net Job Growth
+5.74%
annual
Businesses Closed
1,785
in 2023
Firm Count Trend
Should You Start a Baked Goods Stores Business?
Startup Cost
$75K – $400K
Break-Even
39 months
5-Year Survival Rate
48.0%
Related Industries
Frequently Asked Questions
- What does a baked goods stores business do?
- Specialty baked-goods retail — donut shops, bagel stores, specialty pastry. Franchise-heavy (Dunkin', Krispy Kreme). Consumers, morning/lunch commuters.
- How much do baked goods stores charge?
- Retail bakeries and donut shops price per item; sit near retail-bakeries pricing. See the pricing table above for typical rates by service type.
- How much does the average baked goods stores make per year?
- The average baked goods stores business generates $1.8M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $74K per year at a 4.0% profit margin.
- How many baked goods stores businesses are there in the US?
- There are 2,310 baked goods stores businesses operating in the United States, employing a total of 20,135 workers.
- How much does it cost to start a baked goods stores business?
- Startup costs for a baked goods stores business typically range from $75K to $400K, with a 5-year survival rate of 48.0%.
- What is the average salary in the baked goods stores industry?
- The average employee in the baked goods stores industry earns $33K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The baked goods stores industry is actively growing — adding jobs at a net rate of 5.7% per year. New establishments are opening faster than existing ones close (14.9% entry vs 10.3% exit), indicating healthy demand.
Approximately 58% of baked goods stores businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 1,785 firms in this industry closed permanently.
Employment & Wages
The average employee in the baked goods stores industry earns $32,691/year. This is below the national average of ~$65K — typical for this sector. With 2,601 establishments employing 20,854 people, the typical business has about 8 employees.
Industry Trend (2000–2023)
The baked goods stores industry has grown 4% since 2000 (from 17,507 to 18,236 firms).
See full historical statistics →Compare Baked Goods Stores revenue with other industries: