Voluntary Health Organizations Revenue Benchmarks

The average voluntary health organizations business in the United States generates $3.8M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 3,237 voluntary health organizations businesses in the U.S., employing 55,905 workers with an average profit margin of 8.0%. The average employee in this industry earns $89K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Voluntary Health Organizations Business Actually Do?

Disease-focused non-profits — American Cancer Society, American Heart Association, ALS Association, etc.

Who buys: Donors, event participants (walks/runs), corporate sponsors.

Average Revenue

$3.8M

per year

Profit Margin

8.0%

industry average

Revenue / Employee

$223K

per year

Total Businesses

3,237

in the US

Est. Owner Income

$308K

small business avg

Labor Cost

38.0%

of revenue

Avg Employee Wage

$89K

per year (BLS)

Market Saturation

1.0

firms per 100K people

How Much Do Voluntary Health Organizations Charge?

Health-focused non-profits (Cancer Society, Heart Association, etc.) funded by donations and grants.

ServiceTypical range
Fundraising efficiency (target)
<25% of revenue on fundraising
Peer-to-peer event revenue (walk/run)
$50,000–5,000,000 per event
Sponsorship (major)
$25,000–5,000,000

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

Complete voluntary health organizations business plan

A 12-section data-backed business plan for a voluntary health organizations business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

View the plan

Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the voluntary health organizations industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

16%
38%
11%
22%
8%
CategoryPer $100 revenue
Supplies & materials
$16
Wages & benefits
$38
Rent & facilities
$11
Marketing & advertising
$5
Other operating costs
$22
Net profit
$8

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$271K
5-9 employees
$1.1M
10-19 employees
$2.5M
20-99 employees
$7.5M
100-499 employees
$29.5M
500+ employees
$46.6M

Industry Dynamics (Census BDS 2023)

New Business Rate

8.62%

openings/year

Closure Rate

6.63%

closings/year

Net Job Growth

+5.26%

annual

Businesses Closed

1,009

in 2023

Firm Count Trend

19
20
21
22
23
17,613 firms18,884 firms

Should You Start a Voluntary Health Organizations Business?

Startup Cost

$30K$150K

Break-Even

4 months

5-Year Survival Rate

50.0%

Frequently Asked Questions

What does a voluntary health organizations business do?
Disease-focused non-profits — American Cancer Society, American Heart Association, ALS Association, etc. Donors, event participants (walks/runs), corporate sponsors.
How much do voluntary health organizations charge?
Health-focused non-profits (Cancer Society, Heart Association, etc.) funded by donations and grants. See the pricing table above for typical rates by service type.
How much does the average voluntary health organizations make per year?
The average voluntary health organizations business generates $3.8M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $308K per year at a 8.0% profit margin.
How many voluntary health organizations businesses are there in the US?
There are 3,237 voluntary health organizations businesses operating in the United States, employing a total of 55,905 workers.
How much does it cost to start a voluntary health organizations business?
Startup costs for a voluntary health organizations business typically range from $30K to $150K, with a 5-year survival rate of 50.0%.
What is the average salary in the voluntary health organizations industry?
The average employee in the voluntary health organizations industry earns $89K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

71%
Est. 5-year survival rate
+5.3%
Net job growth rate
18,884
Total firms (2023)

The voluntary health organizations industry is actively growing — adding jobs at a net rate of 5.3% per year. New establishments are opening faster than existing ones close (8.6% entry vs 6.6% exit), indicating healthy demand.

Approximately 71% of voluntary health organizations businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 1,009 firms in this industry closed permanently.

Employment & Wages

$88,877
Avg annual pay
5,289
Establishments
40,196
Total employees
8
Avg employees/business

The average employee in the voluntary health organizations industry earns $88,877/year. This is significantly above the national average of ~$65K, reflecting the skilled nature of this work. With 5,289 establishments employing 40,196 people, the typical business has about 8 employees.

Industry Trend (2000–2023)

9K12K15K18K21K20002005201020152020Number of Firms

The voluntary health organizations industry has grown 78% since 2000 (from 10,616 to 18,884 firms).

See full historical statistics →

Compare Voluntary Health Organizations revenue with other industries: