Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing Revenue Benchmarks
The average truck, utility trailer, and rv (recreational vehicle) rental and leasing business in the United States generates $8.7M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 1,788 truck, utility trailer, and rv (recreational vehicle) rental and leasing businesses in the U.S., employing 70,864 workers with an average profit margin of 20.0%. The average employee in this industry earns $64K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Truck, Utility Trailer, and RV Business Actually Do?
Truck rental (U-Haul, Penske, Enterprise Truck Rental), trailer rental, RV rental. Peer-to-peer (Turo, Outdoorsy) is disrupting.
Who buys: Movers, contractors, commercial users, vacationers renting RVs.
Average Revenue
$8.7M
per year
Profit Margin
20.0%
industry average
Revenue / Employee
$220K
per year
Total Businesses
1,788
in the US
Est. Owner Income
$1.7M
small business avg
Labor Cost
25.0%
of revenue
Avg Employee Wage
$64K
per year (BLS)
Market Saturation
0.5
firms per 100K people
How Much Do Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing Charge?
Truck and trailer rental (U-Haul, Penske, Enterprise Truck) plus RV rental (Cruise America, Outdoorsy).
| Service | Typical range |
|---|---|
Moving truck (in-town, per day) | $25–75 base + mileage |
Moving truck one-way | $100–2,500 depending on distance |
Utility trailer (per day) | $15–50 |
RV rental (per night) | $100–350/night + mileage |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete truck, utility trailer, and rv business plan
A 12-section data-backed business plan for a truck, utility trailer, and rv (recreational vehicle) rental and leasing business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the truck, utility trailer, and rv (recreational vehicle) rental and leasing industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Property expenses | $8 | $719K | Maintenance, repairs, property taxes, HOA fees, utilities on managed properties. |
Wages & benefits | $25 | $2.2M | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $3 | $240K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $8 | $719K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $36 | $3.1M | Insurance, legal, financing costs, agent commissions to sub-agents. |
Net profit | $20 | $1.7M | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
6.04%
openings/year
Closure Rate
5.05%
closings/year
Net Job Growth
+5.51%
annual
Businesses Closed
444
in 2023
Firm Count Trend
Should You Start a Truck, Utility Trailer, and RV Business?
Startup Cost
$50K – $250K
Break-Even
1 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a truck, utility trailer, and rv (recreational vehicle) rental and leasing business do?
- Truck rental (U-Haul, Penske, Enterprise Truck Rental), trailer rental, RV rental. Peer-to-peer (Turo, Outdoorsy) is disrupting. Movers, contractors, commercial users, vacationers renting RVs.
- How much do truck, utility trailer, and rv (recreational vehicle) rental and leasing charge?
- Truck and trailer rental (U-Haul, Penske, Enterprise Truck) plus RV rental (Cruise America, Outdoorsy). See the pricing table above for typical rates by service type.
- How much does the average truck, utility trailer, and rv (recreational vehicle) rental and leasing make per year?
- The average truck, utility trailer, and rv (recreational vehicle) rental and leasing business generates $8.7M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $1.7M per year at a 20.0% profit margin.
- How many truck, utility trailer, and rv (recreational vehicle) rental and leasing businesses are there in the US?
- There are 1,788 truck, utility trailer, and rv (recreational vehicle) rental and leasing businesses operating in the United States, employing a total of 70,864 workers.
- How much does it cost to start a truck, utility trailer, and rv (recreational vehicle) rental and leasing business?
- Startup costs for a truck, utility trailer, and rv (recreational vehicle) rental and leasing business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the truck, utility trailer, and rv (recreational vehicle) rental and leasing industry?
- The average employee in the truck, utility trailer, and rv (recreational vehicle) rental and leasing industry earns $64K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The truck, utility trailer, and rv (recreational vehicle) rental and leasing industry is actively growing — adding jobs at a net rate of 5.5% per year. New establishments are opening faster than existing ones close (6.0% entry vs 5.0% exit), indicating healthy demand.
Approximately 77% of truck, utility trailer, and rv (recreational vehicle) rental and leasing businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 444 firms in this industry closed permanently.
Employment & Wages
The average employee in the truck, utility trailer, and rv (recreational vehicle) rental and leasing industry earns $64,388/year. This is near the national average of ~$65K. With 7,575 establishments employing 95,182 people, the typical business has about 13 employees.
Industry Trend (2000–2023)
The truck, utility trailer, and rv (recreational vehicle) rental and leasing industry has declined 17% since 2000 (from 4,457 to 3,716 firms).
See full historical statistics →Compare Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing revenue with other industries: