Recreational Goods Rental Revenue Benchmarks

How much does the average recreational goods rental business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$960K

per year

💰

Profit Margin

20.0%

industry average

📈

Revenue / Employee

$194K

per year

👤

Total Businesses

2,592

in the US

🏢

Est. Owner Income

$192K

small business avg

💵

Labor Cost

25.0%

of revenue

👥

Avg Employee Wage

$40K

per year (BLS)

💼

Market Saturation

0.8

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$295K
5-9 employees
$963K
10-19 employees
$2.0M
20-99 employees
$4.5M
100-499 employees
$52.0M
500+ employees
$28.1M

🏆 Highest Revenue States

1.Utah$2.2M avg2.California$2.0M avg3.New York$2.0M avg4.Texas$1.8M avg5.South Carolina$1.4M avg6.Illinois$1.3M avg7.Alabama$1.2M avg8.Colorado$930K avg9.Hawaii$912K avg10.Massachusetts$909K avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

9.9%

openings/year

Closure Rate

10.07%

closings/year

Net Job Growth

+3.78%

annual

Businesses Closed

761

in 2023

Firm Count Trend

19
20
21
22
23
6,647 firms7,005 firms

💡 Should You Start a Recreational Goods Rental Business?

Startup Cost

$50K – $250K

Break-Even

9 months

5-Year Survival Rate

50.0%

🆚 Related Industries

Offices of Real Estate Agents and Brokers$880KLessors of Residential Buildings and Dwellings$1.2MResidential Property Managers$2.6MLessors of Nonresidential Buildings (except Miniwarehouses)$1.7MOther Activities Related to Real Estate$1.4M

Compare Recreational Goods Rental revenue with other industries:

vs Officesvs Lessorsvs Residential