Outdoor Advertising Revenue Benchmarks

How much does the average outdoor advertising business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$1.4M

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$132K

per year

👤

Total Businesses

2,058

in the US

🏢

Est. Owner Income

$304K

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$82K

per year (BLS)

💼

Market Saturation

0.6

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$180K
5-9 employees
$705K
10-19 employees
$1.5M
20-99 employees
$5.2M
100-499 employees
$18.7M
500+ employees
$92.8M

🏆 Highest Revenue States

1.Wyoming$4.7M avg2.Oregon$3.1M avg3.New York$3.1M avg4.Ohio$1.7M avg5.Alabama$1.6M avg6.Minnesota$1.6M avg7.Pennsylvania$1.4M avg8.Louisiana$1.4M avg9.New Jersey$1.3M avg10.Michigan$1.3M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

11.48%

openings/year

Closure Rate

11.25%

closings/year

Net Job Growth

-1.27%

annual

Businesses Closed

3,038

in 2023

Firm Count Trend

19
20
21
22
23
28,405 firms29,104 firms

💡 Should You Start a Outdoor Advertising Business?

Startup Cost

$10K – $75K

Break-Even

2 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Outdoor Advertising revenue with other industries:

vs Officesvs Administrativevs Custom