Outdoor Advertising in Michigan
Revenue benchmarks for outdoor advertising businesses operating in Michigan.
#10 of 50 states-4.0% vs national avg
Average Revenue
$1.3M
per year
Businesses
54
in Michigan
Revenue / Employee
$160K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.5
firms per 100K in MI
Total Revenue
$71.6M
all firms in MI
Total Employees
448
in MI
How Michigan Compares
National Average$1.4M
Michigan$1.3M
Difference$55K (-4.0%)