Other Individual and Family Services Revenue Benchmarks

The average other individual and family services business in the United States generates $1.3M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 26,349 other individual and family services businesses in the U.S., employing 419,748 workers with an average profit margin of 13.0%. The average employee in this industry earns $49K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Other Individual and Family Business Actually Do?

Individual and family services — outpatient counseling not classified as mental health, adoption agencies, elder services, financial counseling.

Who buys: Individuals and families needing counseling or services, government contracts, grants.

Average Revenue

$1.3M

per year

Profit Margin

13.0%

industry average

Revenue / Employee

$80K

per year

Total Businesses

26,349

in the US

Est. Owner Income

$165K

small business avg

Labor Cost

50.0%

of revenue

Avg Employee Wage

$49K

per year (BLS)

Market Saturation

7.9

firms per 100K people

How Much Do Other Individual and Family Services Charge?

Individual and family services (counseling, adoption, family support) charge per session or grant-funded.

ServiceTypical range
Family counseling session
$100–250 per session
Adoption home study
$1,500–4,000
Adoption agency fees
$20,000–50,000 total

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

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A 12-section data-backed business plan for a other individual and family services business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

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Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the other individual and family services industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

13%
50%
17%
13%
CategoryPer $100 revenue
Medical supplies & pharma
$13
Wages & benefits
$50
Rent & facilities
$6
Marketing & advertising
$2
Other operating costs
$17
Net profit
$13

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$117K
5-9 employees
$500K
10-19 employees
$1.1M
20-99 employees
$3.0M
100-499 employees
$8.4M
500+ employees
$18.5M

Industry Dynamics (Census BDS 2023)

New Business Rate

12.88%

openings/year

Closure Rate

8.1%

closings/year

Net Job Growth

+6.84%

annual

Businesses Closed

4,852

in 2023

Firm Count Trend

19
20
21
22
23
56,968 firms63,046 firms

Should You Start a Other Individual and Family Business?

Startup Cost

$75K$300K

Break-Even

14 months

5-Year Survival Rate

70.0%

Frequently Asked Questions

What does a other individual and family services business do?
Individual and family services — outpatient counseling not classified as mental health, adoption agencies, elder services, financial counseling. Individuals and families needing counseling or services, government contracts, grants.
How much do other individual and family services charge?
Individual and family services (counseling, adoption, family support) charge per session or grant-funded. See the pricing table above for typical rates by service type.
How much does the average other individual and family services make per year?
The average other individual and family services business generates $1.3M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $165K per year at a 13.0% profit margin.
How many other individual and family services businesses are there in the US?
There are 26,349 other individual and family services businesses operating in the United States, employing a total of 419,748 workers.
How much does it cost to start a other individual and family services business?
Startup costs for a other individual and family services business typically range from $75K to $300K, with a 5-year survival rate of 70.0%.
What is the average salary in the other individual and family services industry?
The average employee in the other individual and family services industry earns $49K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

66%
Est. 5-year survival rate
+6.8%
Net job growth rate
63,046
Total firms (2023)

The other individual and family services industry is actively growing — adding jobs at a net rate of 6.8% per year. New establishments are opening faster than existing ones close (12.9% entry vs 8.1% exit), indicating healthy demand.

Approximately 66% of other individual and family services businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 4,852 firms in this industry closed permanently.

Employment & Wages

$48,633
Avg annual pay
42,719
Establishments
499,374
Total employees
12
Avg employees/business

The average employee in the other individual and family services industry earns $48,633/year. This is below the national average of ~$65K — typical for this sector. With 42,719 establishments employing 499,374 people, the typical business has about 12 employees.

Industry Trend (2000–2023)

27K38K49K59K70K20002005201020152020Number of Firms

The other individual and family services industry has grown 106% since 2000 (from 30,570 to 63,046 firms).

See full historical statistics →

Compare Other Individual and Family Services revenue with other industries: