Marketing Consulting Services Revenue Benchmarks

How much does the average marketing consulting business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$880K

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$158K

per year

👤

Total Businesses

47,043

in the US

🏢

Est. Owner Income

$194K

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$102K

per year (BLS)

💼

Market Saturation

14.2

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$173K
5-9 employees
$910K
10-19 employees
$1.9M
20-99 employees
$5.5M
100-499 employees
$28.9M
500+ employees
$84.8M

🏆 Highest Revenue States

1.Michigan$2.6M avg2.Maryland$2.5M avg3.Massachusetts$1.7M avg4.Missouri$1.7M avg5.Nebraska$1.6M avg6.Illinois$1.6M avg7.Ohio$1.6M avg8.South Carolina$1.5M avg9.Pennsylvania$1.3M avg10.New Jersey$1.1M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

19.09%

openings/year

Closure Rate

14.74%

closings/year

Net Job Growth

+4.04%

annual

Businesses Closed

21,311

in 2023

Firm Count Trend

19
20
21
22
23
134,017 firms162,559 firms

💡 Should You Start a Marketing Consulting Business?

Startup Cost

$10K – $75K

Break-Even

3 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Marketing Consulting Services revenue with other industries:

vs Officesvs Administrativevs Custom