Number of Marketing Consulting Services Businesses in the US (2000–2023)
As of 2023
162,559
marketing consulting services businesses in the United States
Number of Firms Over Time
Total Employment Over Time
Key Insights
- •The marketing consulting services industry has grown 150.2% since 2000 (from 64,966 to 162,559 firms).
- •The peak year was 2023 with 162,559 firms.
- •Recent trend (last 5 years): the industry is growing (+21.3%).
- •Employment: 1,687,249 workers in 2023 (167.5% change since 2000).
- •Estimated 5-year survival rate: 45%.
Year-by-Year Data
| Year | Firms | Establishments | Employment | Entry Rate | Exit Rate | Net Growth |
|---|---|---|---|---|---|---|
| 2023 | 162,559 | 173,876 | 1,687,249 | 19.1% | 14.7% | +4.0% |
| 2022 | 155,496 | 166,085 | 1,621,201 | 20.2% | 15.7% | +9.3% |
| 2021 | 147,830 | 158,845 | 1,485,107 | 20.7% | 15.3% | +2.5% |
| 2020 | 139,190 | 150,305 | 1,452,103 | 19.0% | 15.5% | +5.1% |
| 2019 | 134,017 | 144,869 | 1,378,605 | 18.6% | 14.8% | +4.3% |
| 2018 | 128,732 | 139,267 | 1,320,030 | 18.1% | 14.8% | +4.0% |
| 2017 | 124,516 | 134,651 | 1,270,112 | 17.4% | 15.8% | +3.7% |
| 2016 | 121,704 | 132,525 | 1,232,369 | 17.8% | 15.9% | +5.4% |
| 2015 | 120,559 | 130,496 | 1,182,229 | 17.9% | 15.1% | +4.4% |
| 2014 | 117,249 | 127,136 | 1,138,084 | 18.5% | 14.9% | +5.9% |
Source: U.S. Census Bureau, Business Dynamics Statistics (BDS). Entry/exit rates refer to establishment openings and closings.