Hotels (except Casino Hotels) and Motels Revenue Benchmarks

How much does the average hotels (except casino hotels) and motels business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$2.7M

per year

💰

Profit Margin

5.0%

industry average

📈

Revenue / Employee

$106K

per year

👤

Total Businesses

44,739

in the US

🏢

Est. Owner Income

$134K

small business avg

💵

Labor Cost

32.0%

of revenue

👥

Avg Employee Wage

$41K

per year (BLS)

💼

Market Saturation

13.5

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$255K
5-9 employees
$537K
10-19 employees
$1.0M
20-99 employees
$3.1M
100-499 employees
$20.9M
500+ employees
$180.5M

🏆 Highest Revenue States

1.Hawaii$32.5M avg2.Florida$5.5M avg3.Nevada$4.2M avg4.California$4.1M avg5.New York$4.1M avg6.Massachusetts$3.9M avg7.Arizona$3.7M avg8.Vermont$3.6M avg9.Rhode Island$3.6M avg10.Colorado$3.4M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

9.45%

openings/year

Closure Rate

10.1%

closings/year

Net Job Growth

+8.74%

annual

Businesses Closed

4,264

in 2023

Firm Count Trend

19
20
21
22
23
42,900 firms44,237 firms

💡 Should You Start a Hotels Business?

Startup Cost

$100K – $500K

Break-Even

27 months

5-Year Survival Rate

40.0%

🆚 Related Industries

Full-Service Restaurants$1.6MLimited-Service Restaurants$1.6MSnack and Nonalcoholic Beverage Bars$810KDrinking Places (Alcoholic Beverages)$641KCaterers$786K

Compare Hotels (except Casino Hotels) and Motels revenue with other industries:

vs Full-Servicevs Limited-Servicevs Snack