Snack and Nonalcoholic Beverage Bars Revenue Benchmarks

The average snack and nonalcoholic beverage bars business in the United States generates $810K in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 55,670 snack and nonalcoholic beverage bars businesses in the U.S., employing 813,507 workers with an average profit margin of 5.0%. The average employee in this industry earns $23K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Snack and Nonalcoholic Beverage Bars Business Actually Do?

Businesses primarily selling non-alcoholic specialty drinks and light snacks — smoothie bars, juice bars, boba shops, poke bowl shops, frozen yogurt.

Who buys: Health-focused consumers, students, foot-traffic customers seeking treats.

How this is different: Different from full coffee shops (Starbucks) which are classified separately under snack-and-beverage bars but with coffee as primary.

Average Revenue

$810K

per year

Profit Margin

5.0%

industry average

Revenue / Employee

$55K

per year

Total Businesses

55,670

in the US

Est. Owner Income

$41K

small business avg

Labor Cost

33.0%

of revenue

Avg Employee Wage

$23K

per year (BLS)

Market Saturation

16.8

firms per 100K people

How Much Do Snack and Nonalcoholic Beverage Bars Charge?

Smoothie, juice, and coffee-adjacent bars price per item with drink customization adding revenue.

ServiceTypical range
Smoothie
$6–12
Cold-pressed juice
$7–13
Acai / poke bowl
$10–18
Boba/bubble tea
$5–8
Add-ons (protein, boosters)
$1–3 each

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

Complete snack and nonalcoholic beverage bars business plan

A 12-section data-backed business plan for a snack and nonalcoholic beverage bars business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

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Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the snack and nonalcoholic beverage bars industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

34%
33%
12%
12%
CategoryPer $100 revenue
Food & beverage costs
$34
Wages & benefits
$33
Rent & facilities
$12
Marketing & advertising
$3
Other operating costs
$12
Net profit
$5

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$143K
5-9 employees
$367K
10-19 employees
$691K
20-99 employees
$1.7M
100-499 employees
$8.8M
500+ employees
$140.0M

Industry Dynamics (Census BDS 2023)

New Business Rate

11.02%

openings/year

Closure Rate

8.81%

closings/year

Net Job Growth

+4.8%

annual

Businesses Closed

40,490

in 2023

Firm Count Trend

19
20
21
22
23
388,469 firms407,800 firms

Should You Start a Snack and Nonalcoholic Beverage Bars Business?

Startup Cost

$50K$200K

Break-Even

37 months

5-Year Survival Rate

35.0%

Frequently Asked Questions

What does a snack and nonalcoholic beverage bars business do?
Businesses primarily selling non-alcoholic specialty drinks and light snacks — smoothie bars, juice bars, boba shops, poke bowl shops, frozen yogurt. Health-focused consumers, students, foot-traffic customers seeking treats.
How much do snack and nonalcoholic beverage bars charge?
Smoothie, juice, and coffee-adjacent bars price per item with drink customization adding revenue. See the pricing table above for typical rates by service type.
How much does the average snack and nonalcoholic beverage bars make per year?
The average snack and nonalcoholic beverage bars business generates $810K in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $41K per year at a 5.0% profit margin.
How many snack and nonalcoholic beverage bars businesses are there in the US?
There are 55,670 snack and nonalcoholic beverage bars businesses operating in the United States, employing a total of 813,507 workers.
How much does it cost to start a snack and nonalcoholic beverage bars business?
Startup costs for a snack and nonalcoholic beverage bars business typically range from $50K to $200K, with a 5-year survival rate of 35.0%.
What is the average salary in the snack and nonalcoholic beverage bars industry?
The average employee in the snack and nonalcoholic beverage bars industry earns $23K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

63%
Est. 5-year survival rate
+4.8%
Net job growth rate
407,800
Total firms (2023)

The snack and nonalcoholic beverage bars industry is actively growing — adding jobs at a net rate of 4.8% per year. New establishments are opening faster than existing ones close (11.0% entry vs 8.8% exit), indicating healthy demand.

Approximately 63% of snack and nonalcoholic beverage bars businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 40,490 firms in this industry closed permanently.

Employment & Wages

$22,920
Avg annual pay
80,027
Establishments
941,560
Total employees
12
Avg employees/business

The average employee in the snack and nonalcoholic beverage bars industry earns $22,920/year. This is below the national average of ~$65K — typical for this sector. With 80,027 establishments employing 941,560 people, the typical business has about 12 employees.

Industry Trend (2000–2023)

236K289K342K396K449K20002005201020152020Number of Firms

The snack and nonalcoholic beverage bars industry has grown 55% since 2000 (from 262,668 to 407,800 firms).

See full historical statistics →

Compare Snack and Nonalcoholic Beverage Bars revenue with other industries: