General Rental Centers Revenue Benchmarks

How much does the average general rental centers business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$1.8M

per year

💰

Profit Margin

20.0%

industry average

📈

Revenue / Employee

$208K

per year

👤

Total Businesses

2,108

in the US

🏢

Est. Owner Income

$352K

small business avg

💵

Labor Cost

25.0%

of revenue

👥

Avg Employee Wage

$65K

per year (BLS)

💼

Market Saturation

0.6

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$347K
5-9 employees
$1.1M
10-19 employees
$2.6M
20-99 employees
$6.4M
100-499 employees
$18.7M
500+ employees
$18.0M

🏆 Highest Revenue States

1.New Hampshire$3.4M avg2.Delaware$2.7M avg3.Tennessee$2.4M avg4.Louisiana$2.4M avg5.Washington$2.3M avg6.Idaho$2.2M avg7.Kentucky$2.2M avg8.California$2.2M avg9.Arizona$2.1M avg10.Pennsylvania$2.1M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

8.4%

openings/year

Closure Rate

8.6%

closings/year

Net Job Growth

+2.05%

annual

Businesses Closed

176

in 2023

Firm Count Trend

19
20
21
22
23
2,053 firms1,845 firms

💡 Should You Start a General Rental Centers Business?

Startup Cost

$50K – $250K

Break-Even

5 months

5-Year Survival Rate

50.0%

🆚 Related Industries

Offices of Real Estate Agents and Brokers$880KLessors of Residential Buildings and Dwellings$1.2MResidential Property Managers$2.6MLessors of Nonresidential Buildings (except Miniwarehouses)$1.7MOther Activities Related to Real Estate$1.4M

Compare General Rental Centers revenue with other industries:

vs Officesvs Lessorsvs Residential