Continuing Care Retirement Communities Revenue Benchmarks
The average continuing care retirement communities business in the United States generates $8.1M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 3,750 continuing care retirement communities businesses in the U.S., employing 449,757 workers with an average profit margin of 13.0%. The average employee in this industry earns $40K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Continuing Care Retirement Communities Business Actually Do?
CCRCs offer independent living, assisted living, and skilled nursing on one campus — residents move through levels as needs increase.
Who buys: Older adults planning long-term aging in place, adult children arranging parents' care.
Average Revenue
$8.1M
per year
Profit Margin
13.0%
industry average
Revenue / Employee
$67K
per year
Total Businesses
3,750
in the US
Est. Owner Income
$1.0M
small business avg
Labor Cost
50.0%
of revenue
Avg Employee Wage
$40K
per year (BLS)
Market Saturation
1.1
firms per 100K people
How Much Do Continuing Care Retirement Communities Charge?
CCRCs combine independent living, assisted living, and skilled nursing on one campus. Entry fee + monthly.
| Service | Typical range |
|---|---|
Entry fee (Type A) | $100,000–500,000+ |
Entry fee (Type C — refundable) | $250,000–1,500,000 |
Monthly fee (independent living) | $3,000–6,500/month |
Care level upcharges | $1,500–5,000/month |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete continuing care retirement communities business plan
A 12-section data-backed business plan for a continuing care retirement communities business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the continuing care retirement communities industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Medical supplies & pharma | $13 | $1.0M | Disposables, medications, lab reagents, implants, and other direct patient supplies. |
Wages & benefits | $50 | $4.0M | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $6 | $448K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $2 | $149K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $17 | $1.3M | Malpractice insurance, billing services, equipment leasing, regulatory compliance. |
Net profit | $13 | $1.0M | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
8.16%
openings/year
Closure Rate
9.15%
closings/year
Net Job Growth
+3.92%
annual
Businesses Closed
1,688
in 2023
Firm Count Trend
Should You Start a Continuing Care Retirement Communities Business?
Startup Cost
$75K – $300K
Break-Even
2 months
5-Year Survival Rate
70.0%
Related Industries
Frequently Asked Questions
- What does a continuing care retirement communities business do?
- CCRCs offer independent living, assisted living, and skilled nursing on one campus — residents move through levels as needs increase. Older adults planning long-term aging in place, adult children arranging parents' care.
- How much do continuing care retirement communities charge?
- CCRCs combine independent living, assisted living, and skilled nursing on one campus. Entry fee + monthly. See the pricing table above for typical rates by service type.
- How much does the average continuing care retirement communities make per year?
- The average continuing care retirement communities business generates $8.1M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $1.0M per year at a 13.0% profit margin.
- How many continuing care retirement communities businesses are there in the US?
- There are 3,750 continuing care retirement communities businesses operating in the United States, employing a total of 449,757 workers.
- How much does it cost to start a continuing care retirement communities business?
- Startup costs for a continuing care retirement communities business typically range from $75K to $300K, with a 5-year survival rate of 70.0%.
- What is the average salary in the continuing care retirement communities industry?
- The average employee in the continuing care retirement communities industry earns $40K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The continuing care retirement communities industry is actively growing — adding jobs at a net rate of 3.9% per year. New establishments are opening faster than existing ones close (8.2% entry vs 9.1% exit), indicating healthy demand.
Approximately 62% of continuing care retirement communities businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 1,688 firms in this industry closed permanently.
Employment & Wages
The average employee in the continuing care retirement communities industry earns $40,174/year. This is below the national average of ~$65K — typical for this sector. With 7,220 establishments employing 468,626 people, the typical business has about 65 employees. These tend to be larger operations requiring significant staffing investment.
Industry Trend (2000–2023)
The continuing care retirement communities industry has grown 36% since 2000 (from 12,494 to 16,989 firms).
See full historical statistics →Compare Continuing Care Retirement Communities revenue with other industries: