Book, Periodical, and Newspaper Merchant Wholesalers Revenue Benchmarks

How much does the average book, periodical, and newspaper merchant wholesalers business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$7.9M

per year

💰

Profit Margin

4.0%

industry average

📈

Revenue / Employee

$447K

per year

👤

Total Businesses

1,035

in the US

🏢

Est. Owner Income

$315K

small business avg

💵

Labor Cost

12.0%

of revenue

👥

Avg Employee Wage

$66K

per year (BLS)

💼

Market Saturation

0.3

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$680K
5-9 employees
$2.8M
10-19 employees
$5.6M
20-99 employees
$16.3M
100-499 employees
$51.2M
500+ employees
$143.4M

🏆 Highest Revenue States

1.Tennessee$24.3M avg2.Pennsylvania$17.0M avg3.South Dakota$16.4M avg4.Illinois$15.7M avg5.New Jersey$12.9M avg6.Massachusetts$12.7M avg7.Iowa$12.5M avg8.Utah$12.4M avg9.New Hampshire$11.9M avg10.Missouri$11.2M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

8.19%

openings/year

Closure Rate

8%

closings/year

Net Job Growth

+0.76%

annual

Businesses Closed

1,601

in 2023

Firm Count Trend

19
20
21
22
23
18,937 firms18,688 firms

💡 Should You Start a Book, Periodical, and Newspaper Merchant Wholesalers Business?

Startup Cost

$50K – $250K

Break-Even

6 months

5-Year Survival Rate

50.0%

🆚 Related Industries

Wholesale Trade Agents and Brokers$3.9MIndustrial Machinery and Equipment Merchant Wholesalers$12.2MOther Grocery and Related Products Merchant Wholesalers$14.3MOther Miscellaneous Nondurable Goods Merchant Wholesalers$3.7MOther Miscellaneous Durable Goods Merchant Wholesalers$5.5M

Compare Book, Periodical, and Newspaper Merchant Wholesalers revenue with other industries:

vs Wholesalevs Industrialvs Other