Book, Periodical, and Newspaper Merchant Wholesalers vs Wholesale Trade Agents and Brokers

Side-by-side revenue comparison of these two business types.

MetricBook, Periodical,Wholesale Trade
Average Revenue$7.9M$3.9M
Profit Margin4.0%4.0%
Est. Owner Income$315K$154K
Revenue / Employee$447K$559K
Labor Cost %12.0%12.0%
Total Businesses1,03534,158
Startup Cost (Low)$50K$50K
Startup Cost (High)$250K$250K
5-Year Survival Rate50.0%50.0%
YoY Growth5.0%5.0%
Avg Employee Wage$66K$126K