Bed-and-Breakfast Inns Revenue Benchmarks

The average bed-and-breakfast inns business in the United States generates $384K in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 2,516 bed-and-breakfast inns businesses in the U.S., employing 10,208 workers with an average profit margin of 5.0%. The average employee in this industry earns $31K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Bed-and-Breakfast Inns Business Actually Do?

Small lodging establishments (typically 4–15 rooms) where the host lives on-site and serves breakfast. Often occupy historic homes and compete on charm/experience rather than amenities.

Who buys: Weekend/leisure travelers, romantic getaways, wedding parties, destination event attendees.

Average Revenue

$384K

per year

Profit Margin

5.0%

industry average

Revenue / Employee

$95K

per year

Total Businesses

2,516

in the US

Est. Owner Income

$19K

small business avg

Labor Cost

32.0%

of revenue

Avg Employee Wage

$31K

per year (BLS)

Market Saturation

0.8

firms per 100K people

How Much Do Bed-and-Breakfast Inns Charge?

B&Bs charge per room per night, with breakfast included. ADR typically higher than motels but lower than luxury.

ServiceTypical range
Room rate (standard)
$120–250/night
Room rate (premium/historic)
$200–450/night
Occupancy target (annual avg)
45–65%
Weekend/peak premium
+20–40%

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

Complete bed-and-breakfast inns business plan

A 12-section data-backed business plan for a bed-and-breakfast inns business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

View the plan

Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the bed-and-breakfast inns industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

35%
32%
13%
13%
CategoryPer $100 revenue
Food & beverage costs
$35
Wages & benefits
$32
Rent & facilities
$13
Marketing & advertising
$3
Other operating costs
$13
Net profit
$5

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$157K
5-9 employees
$524K
10-19 employees
$1.2M
20-99 employees
$2.6M
100-499 employees
$3.8M
500+ employees
$1.4M

Industry Dynamics (Census BDS 2023)

New Business Rate

9.45%

openings/year

Closure Rate

10.1%

closings/year

Net Job Growth

+8.74%

annual

Businesses Closed

4,264

in 2023

Firm Count Trend

19
20
21
22
23
42,900 firms44,237 firms

Should You Start a Bed-and-Breakfast Inns Business?

Startup Cost

$100K$500K

Break-Even

188 months

5-Year Survival Rate

40.0%

Frequently Asked Questions

What does a bed-and-breakfast inns business do?
Small lodging establishments (typically 4–15 rooms) where the host lives on-site and serves breakfast. Often occupy historic homes and compete on charm/experience rather than amenities. Weekend/leisure travelers, romantic getaways, wedding parties, destination event attendees.
How much do bed-and-breakfast inns charge?
B&Bs charge per room per night, with breakfast included. ADR typically higher than motels but lower than luxury. See the pricing table above for typical rates by service type.
How much does the average bed-and-breakfast inns make per year?
The average bed-and-breakfast inns business generates $384K in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $19K per year at a 5.0% profit margin.
How many bed-and-breakfast inns businesses are there in the US?
There are 2,516 bed-and-breakfast inns businesses operating in the United States, employing a total of 10,208 workers.
How much does it cost to start a bed-and-breakfast inns business?
Startup costs for a bed-and-breakfast inns business typically range from $100K to $500K, with a 5-year survival rate of 40.0%.
What is the average salary in the bed-and-breakfast inns industry?
The average employee in the bed-and-breakfast inns industry earns $31K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

59%
Est. 5-year survival rate
+8.7%
Net job growth rate
44,237
Total firms (2023)

The bed-and-breakfast inns industry is actively growing — adding jobs at a net rate of 8.7% per year. New establishments are opening faster than existing ones close (9.5% entry vs 10.1% exit), indicating healthy demand.

Approximately 59% of bed-and-breakfast inns businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 4,264 firms in this industry closed permanently.

Employment & Wages

$30,728
Avg annual pay
2,454
Establishments
14,132
Total employees
6
Avg employees/business

The average employee in the bed-and-breakfast inns industry earns $30,728/year. This is below the national average of ~$65K — typical for this sector. With 2,454 establishments employing 14,132 people, the typical business has about 6 employees.

Industry Trend (2000–2023)

31K35K40K44K49K20002005201020152020Number of Firms

The bed-and-breakfast inns industry has grown 28% since 2000 (from 34,485 to 44,237 firms).

See full historical statistics →

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