All Other Consumer Goods Rental Revenue Benchmarks
The average all other consumer goods rental business in the United States generates $1.6M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 3,878 all other consumer goods rental businesses in the U.S., employing 28,994 workers with an average profit margin of 20.0%. The average employee in this industry earns $51K per year (Bureau of Labor Statistics QCEW 2023).
What Does a All Other Consumer Goods Rental Business Actually Do?
Miscellaneous consumer goods rental — costumes, formalwear, rent-to-own appliances, furniture rental (short-term).
Who buys: Consumers for one-time or short-term needs.
Average Revenue
$1.6M
per year
Profit Margin
20.0%
industry average
Revenue / Employee
$214K
per year
Total Businesses
3,878
in the US
Est. Owner Income
$320K
small business avg
Labor Cost
25.0%
of revenue
Avg Employee Wage
$51K
per year (BLS)
Market Saturation
1.2
firms per 100K people
How Much Do All Other Consumer Goods Rental Charge?
Miscellaneous consumer goods rental — costume rental, formalwear, appliance rental (rent-to-own).
| Service | Typical range |
|---|---|
Formalwear rental (tuxedo) | $100–300 |
Costume rental (per week) | $50–250 |
Rent-to-own appliance (per week) | $20–100/week |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete all other consumer goods rental business plan
A 12-section data-backed business plan for a all other consumer goods rental business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the all other consumer goods rental industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Property expenses | $8 | $132K | Maintenance, repairs, property taxes, HOA fees, utilities on managed properties. |
Wages & benefits | $25 | $400K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $3 | $44K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $8 | $132K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $36 | $572K | Insurance, legal, financing costs, agent commissions to sub-agents. |
Net profit | $20 | $320K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
9.9%
openings/year
Closure Rate
10.07%
closings/year
Net Job Growth
+3.78%
annual
Businesses Closed
761
in 2023
Firm Count Trend
Should You Start a All Other Consumer Goods Rental Business?
Startup Cost
$50K – $250K
Break-Even
6 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a all other consumer goods rental business do?
- Miscellaneous consumer goods rental — costumes, formalwear, rent-to-own appliances, furniture rental (short-term). Consumers for one-time or short-term needs.
- How much do all other consumer goods rental charge?
- Miscellaneous consumer goods rental — costume rental, formalwear, appliance rental (rent-to-own). See the pricing table above for typical rates by service type.
- How much does the average all other consumer goods rental make per year?
- The average all other consumer goods rental business generates $1.6M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $320K per year at a 20.0% profit margin.
- How many all other consumer goods rental businesses are there in the US?
- There are 3,878 all other consumer goods rental businesses operating in the United States, employing a total of 28,994 workers.
- How much does it cost to start a all other consumer goods rental business?
- Startup costs for a all other consumer goods rental business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the all other consumer goods rental industry?
- The average employee in the all other consumer goods rental industry earns $51K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The all other consumer goods rental industry is actively growing — adding jobs at a net rate of 3.8% per year. New establishments are opening faster than existing ones close (9.9% entry vs 10.1% exit), indicating healthy demand.
Approximately 59% of all other consumer goods rental businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 761 firms in this industry closed permanently.
Employment & Wages
The average employee in the all other consumer goods rental industry earns $50,687/year. This is near the national average of ~$65K. With 9,189 establishments employing 61,404 people, the typical business has about 7 employees.
Industry Trend (2000–2023)
The all other consumer goods rental industry has declined 52% since 2000 (from 14,697 to 7,005 firms).
See full historical statistics →Compare All Other Consumer Goods Rental revenue with other industries: