Advertising Agencies Revenue Benchmarks

How much does the average advertising agencies business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$2.8M

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$212K

per year

👤

Total Businesses

13,334

in the US

🏢

Est. Owner Income

$620K

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$123K

per year (BLS)

💼

Market Saturation

4.0

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$212K
5-9 employees
$896K
10-19 employees
$2.1M
20-99 employees
$7.1M
100-499 employees
$41.1M
500+ employees
$228.6M

🏆 Highest Revenue States

1.New York$8.1M avg2.Massachusetts$5.3M avg3.Illinois$4.8M avg4.Michigan$3.8M avg5.Maryland$3.4M avg6.Missouri$3.4M avg7.California$3.0M avg8.Iowa$3.0M avg9.Washington$2.7M avg10.New Jersey$2.6M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

11.48%

openings/year

Closure Rate

11.25%

closings/year

Net Job Growth

-1.27%

annual

Businesses Closed

3,038

in 2023

Firm Count Trend

19
20
21
22
23
28,405 firms29,104 firms

💡 Should You Start a Advertising Agencies Business?

Startup Cost

$10K – $75K

Break-Even

1 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Advertising Agencies revenue with other industries:

vs Officesvs Administrativevs Custom