Number of Advertising Agencies Businesses in the US (2000–2023)
As of 2023
29,104
advertising agencies businesses in the United States
Number of Firms Over Time
Total Employment Over Time
Key Insights
- •The advertising agencies industry has declined 9.1% since 2000 (from 32,009 to 29,104 firms).
- •The peak year was 2008 with 32,207 firms.
- •Recent trend (last 5 years): the industry is growing (+2.5%).
- •Employment: 447,199 workers in 2023 (-8.1% change since 2000).
- •Estimated 5-year survival rate: 55%.
Year-by-Year Data
| Year | Firms | Establishments | Employment | Entry Rate | Exit Rate | Net Growth |
|---|---|---|---|---|---|---|
| 2023 | 29,104 | 32,842 | 447,199 | 11.5% | 11.2% | -1.3% |
| 2022 | 29,368 | 33,107 | 465,868 | 12.8% | 11.6% | +7.4% |
| 2021 | 28,670 | 32,452 | 431,905 | 12.8% | 12.6% | -7.4% |
| 2020 | 28,454 | 32,343 | 463,919 | 11.0% | 11.4% | -1.0% |
| 2019 | 28,405 | 32,376 | 469,262 | 10.2% | 11.0% | -4.2% |
| 2018 | 28,461 | 32,563 | 478,707 | 10.1% | 11.0% | -0.5% |
| 2017 | 28,723 | 32,900 | 483,266 | 10.4% | 11.2% | +2.0% |
| 2016 | 29,143 | 33,282 | 473,141 | 12.0% | 10.7% | +2.6% |
| 2015 | 29,184 | 32,765 | 462,420 | 10.9% | 11.2% | -0.7% |
| 2014 | 29,332 | 32,780 | 465,395 | 10.9% | 10.8% | +1.9% |
Source: U.S. Census Bureau, Business Dynamics Statistics (BDS). Entry/exit rates refer to establishment openings and closings.