Home Furnishing Merchant Wholesalers — Business Survival Rate
An estimated 66% of home furnishing merchant wholesalers businesses survive their first 5 years, based on U.S. Census Bureau Business Dynamics Statistics. The annual business closure rate is 7.9%.
Is Home Furnishing Merchant Wholesalers a Good Business to Start?
With a 66% five-year survival rate, home furnishing merchant wholesalers has an above-average survival rate compared to the national average of roughly 50%. This makes it a relatively safe industry to enter — businesses here tend to find stable demand and sustainable economics.
The annual exit rate of 7.9% is lower than many sectors, suggesting that once established, these businesses have staying power. That said, lower failure rates often correlate with higher barriers to entry or established competition.
Entry vs. Exit Rates
Annual rate of new businesses opening versus existing businesses closing.
Net negative: more businesses closing than opening (-2.7 pp spread).
Job Creation & Destruction
The industry is losing jobs faster than creating them — which may indicate automation, consolidation, or declining demand. Total employment: 158,871 workers across 8,932 firms.
Want to know how much home furnishing merchant wholesalers businesses actually make?
See full revenue benchmarks for Home Furnishing Merchant Wholesalers →Frequently Asked Questions
- What percentage of home furnishing merchant wholesalers businesses fail?
- Approximately 34% of home furnishing merchant wholesalers businesses fail within their first 5 years. The annual closure rate is 7.9%, with 667 firms closing permanently in 2023.
- Is the home furnishing merchant wholesalers industry growing or shrinking?
- The home furnishing merchant wholesalers industry is currently shrinking with a net job creation rate of -3.4% per year. New businesses are entering at 5.2% while 7.9% close annually.
Source: U.S. Census Bureau, Business Dynamics Statistics (2023). Survival rate estimated from annual exit rates.