Home Furnishing Merchant Wholesalers Revenue Benchmarks
The average home furnishing merchant wholesalers business in the United States generates $9.6M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 5,592 home furnishing merchant wholesalers businesses in the U.S., employing 90,514 workers with an average profit margin of 4.0%. The average employee in this industry earns $77K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Home Furnishing Merchant Wholesalers Business Actually Do?
Home Furnishing Merchant Wholesalers: Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses.
Who buys: Retailers, manufacturers, institutional buyers.
Sector-level description — a more specific write-up is available for high-traffic industries.
Average Revenue
$9.6M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$594K
per year
Total Businesses
5,592
in the US
Est. Owner Income
$384K
small business avg
Labor Cost
12.0%
of revenue
Avg Employee Wage
$77K
per year (BLS)
Market Saturation
1.7
firms per 100K people
How Much Do Home Furnishing Merchant Wholesalers Charge?
Home Furnishing Merchant Wholesalers: Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the home furnishing merchant wholesalers category — the ranges below are typical for the sector.
| Service | Typical range |
|---|---|
Commodity wholesale (food, chemicals) | 3–8% gross margin |
Specialty wholesale (electronics, medical) | 12–25% gross margin |
Distribution fee (3PL) | 3–7% of goods handled |
Sector-typical ranges — individual services within this industry may fall higher or lower.
Complete home furnishing merchant wholesalers business plan
A 12-section data-backed business plan for a home furnishing merchant wholesalers business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the home furnishing merchant wholesalers industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $66 | $6.3M | Cost of inventory bought from manufacturers for resale to retailers or businesses. |
Wages & benefits | $12 | $1.2M | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $807K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $3 | $323K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $7 | $646K | Warehouse operating costs, freight, insurance, POS/ERP systems. |
Net profit | $4 | $384K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
5.16%
openings/year
Closure Rate
7.87%
closings/year
Net Job Growth
-3.38%
annual
Businesses Closed
667
in 2023
Firm Count Trend
Should You Start a Home Furnishing Merchant Wholesalers Business?
Startup Cost
$50K – $250K
Break-Even
5 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a home furnishing merchant wholesalers business do?
- Home Furnishing Merchant Wholesalers: Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses. Retailers, manufacturers, institutional buyers.
- How much do home furnishing merchant wholesalers charge?
- Home Furnishing Merchant Wholesalers: Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the home furnishing merchant wholesalers category — the ranges below are typical for the sector. See the pricing table above for typical rates by service type.
- How much does the average home furnishing merchant wholesalers make per year?
- The average home furnishing merchant wholesalers business generates $9.6M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $384K per year at a 4.0% profit margin.
- How many home furnishing merchant wholesalers businesses are there in the US?
- There are 5,592 home furnishing merchant wholesalers businesses operating in the United States, employing a total of 90,514 workers.
- How much does it cost to start a home furnishing merchant wholesalers business?
- Startup costs for a home furnishing merchant wholesalers business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the home furnishing merchant wholesalers industry?
- The average employee in the home furnishing merchant wholesalers industry earns $77K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The home furnishing merchant wholesalers industry is contracting — losing jobs at a net rate of 3.4% per year. More establishments are closing (7.9%) than opening (5.2%), suggesting market challenges.
Approximately 66% of home furnishing merchant wholesalers businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 667 firms in this industry closed permanently.
Employment & Wages
The average employee in the home furnishing merchant wholesalers industry earns $77,021/year. This is significantly above the national average of ~$65K, reflecting the skilled nature of this work. With 7,173 establishments employing 62,520 people, the typical business has about 9 employees.
Industry Trend (2000–2023)
The home furnishing merchant wholesalers industry has declined 10% since 2000 (from 9,884 to 8,932 firms).
See full historical statistics →Compare Home Furnishing Merchant Wholesalers revenue with other industries: