All Other General Merchandise Stores — Business Survival Rate
An estimated 90% of all other general merchandise stores businesses survive their first 5 years, based on U.S. Census Bureau Business Dynamics Statistics. The annual business closure rate is 2.1%.
Is All Other General Merchandise Stores a Good Business to Start?
With a 90% five-year survival rate, all other general merchandise stores has an above-average survival rate compared to the national average of roughly 50%. This makes it a relatively safe industry to enter — businesses here tend to find stable demand and sustainable economics.
The annual exit rate of 2.1% is lower than many sectors, suggesting that once established, these businesses have staying power. That said, lower failure rates often correlate with higher barriers to entry or established competition.
Entry vs. Exit Rates
Annual rate of new businesses opening versus existing businesses closing.
Net positive: more businesses opening than closing (+4.3 pp spread).
Job Creation & Destruction
The industry is adding jobs faster than losing them — a positive sign for both workers and new business owners looking to hire. Total employment: 2,483,556 workers across 6,488 firms.
Want to know how much all other general merchandise stores businesses actually make?
See full revenue benchmarks for All Other General Merchandise Stores →Frequently Asked Questions
- What percentage of all other general merchandise stores businesses fail?
- Approximately 10% of all other general merchandise stores businesses fail within their first 5 years. The annual closure rate is 2.1%, with 708 firms closing permanently in 2023.
- Is the all other general merchandise stores industry growing or shrinking?
- The all other general merchandise stores industry is currently stable with a net job creation rate of +1.5% per year. New businesses are entering at 6.3% while 2.1% close annually.
Source: U.S. Census Bureau, Business Dynamics Statistics (2023). Survival rate estimated from annual exit rates.