Number of Other Direct Selling Establishments Businesses in the US (2000–2023)
As of 2023
20,860
other direct selling establishments businesses in the United States
Number of Firms Over Time
Total Employment Over Time
Key Insights
- •The other direct selling establishments industry has grown 7.7% since 2000 (from 19,374 to 20,860 firms).
- •The peak year was 2002 with 23,454 firms.
- •Recent trend (last 5 years): the industry is shrinking (-3.1%).
- •Employment: 193,670 workers in 2023 (-14.5% change since 2000).
- •Estimated 5-year survival rate: 57%.
Year-by-Year Data
| Year | Firms | Establishments | Employment | Entry Rate | Exit Rate | Net Growth |
|---|---|---|---|---|---|---|
| 2023 | 20,860 | 27,411 | 193,670 | 10.5% | 10.7% | +1.4% |
| 2022 | 21,686 | 27,817 | 193,349 | 14.2% | 10.3% | +8.9% |
| 2021 | 21,166 | 26,462 | 174,221 | 12.1% | 11.0% | -1.3% |
| 2020 | 20,776 | 26,177 | 176,715 | 8.9% | 10.6% | -1.9% |
| 2019 | 21,522 | 26,792 | 181,160 | 9.8% | 9.5% | +0.9% |
| 2018 | 21,766 | 26,760 | 179,955 | 9.4% | 11.1% | -0.3% |
| 2017 | 22,243 | 27,616 | 182,396 | 11.3% | 9.1% | +1.7% |
| 2016 | 20,926 | 26,112 | 173,337 | 10.8% | 8.9% | +2.1% |
| 2015 | 20,642 | 25,736 | 175,135 | 9.9% | 10.4% | +1.0% |
| 2014 | 20,714 | 25,999 | 174,358 | 11.1% | 10.7% | +2.3% |
Source: U.S. Census Bureau, Business Dynamics Statistics (BDS). Entry/exit rates refer to establishment openings and closings.