Nail Salons — Market Size & Saturation
There are 32,997 nail salons establishments in the United States — that's 10.0 businesses per 100,000 people.
Is Nail Salons Oversaturated?
With only 10.0 businesses per 100,000 people, the nail salons market has relatively low saturation. Just 32,997 establishments serve the entire US market.
Low saturation can indicate an opportunity — either the market is underserved, or there are high barriers to entry (capital requirements, licensing, specialized skills). If demand exists and you can clear the entry barriers, competition will be limited. However, verify that low saturation isn't due to declining demand.
Competition Dynamics
Entry and exit rates reveal how actively the competitive landscape is changing.
More businesses are opening (15.3%) than closing (11.4%) — the market is expanding and attracting new entrants. Competition is intensifying.
Should You Enter This Market?
Here's a summary of the competitive picture for nail salons:
Market Size
32,997 establishments
Density
10.0 per 100K people
Avg Revenue/Business
$253K/year
Competition Level
Low Competition
Low competition suggests opportunity — if you can clear entry barriers and validate demand in your local market, you'll face fewer rivals.
Frequently Asked Questions
- How many nail salons businesses are in the US?
- There are 32,997 nail salons establishments in the United States (125,871 unique firms). This translates to approximately 10.0 businesses per 100,000 people nationwide.
- Is the nail salons market oversaturated?
- With only 10.0 businesses per 100K people, the nail salons market has low saturation and may present opportunities for new entrants.
Sources: Bureau of Labor Statistics QCEW (2023), U.S. Census Bureau Business Dynamics Statistics. Population: 331,449,281 (2020 Census).