Motion Picture and Video Production — Market Size & Saturation
There are 25,215 motion picture and video production establishments in the United States — that's 7.6 businesses per 100,000 people.
Is Motion Picture and Video Production Oversaturated?
With only 7.6 businesses per 100,000 people, the motion picture and video production market has relatively low saturation. Just 25,215 establishments serve the entire US market.
Low saturation can indicate an opportunity — either the market is underserved, or there are high barriers to entry (capital requirements, licensing, specialized skills). If demand exists and you can clear the entry barriers, competition will be limited. However, verify that low saturation isn't due to declining demand.
Competition Dynamics
Entry and exit rates reveal how actively the competitive landscape is changing.
More businesses are opening (15.7%) than closing (14.7%) — the market is expanding and attracting new entrants. Competition is intensifying.
Should You Enter This Market?
Here's a summary of the competitive picture for motion picture and video production:
Market Size
25,215 establishments
Density
7.6 per 100K people
Avg Revenue/Business
$2.0M/year
Competition Level
Low Competition
Low competition suggests opportunity — if you can clear entry barriers and validate demand in your local market, you'll face fewer rivals.
Frequently Asked Questions
- How many motion picture and video production businesses are in the US?
- There are 25,215 motion picture and video production establishments in the United States (16,844 unique firms). This translates to approximately 7.6 businesses per 100,000 people nationwide.
- Is the motion picture and video production market oversaturated?
- With only 7.6 businesses per 100K people, the motion picture and video production market has low saturation and may present opportunities for new entrants.
Sources: Bureau of Labor Statistics QCEW (2023), U.S. Census Bureau Business Dynamics Statistics. Population: 331,449,281 (2020 Census).