Hotels (except Casino Hotels) and Motels — Market Size & Saturation
There are 61,273 hotels (except casino hotels) and motels establishments in the United States — that's 18.5 businesses per 100,000 people.
Is Hotels Oversaturated?
With 18.5 businesses per 100,000 people, the hotels (except casino hotels) and motels market has moderate competition. There are 61,273 establishments nationally — enough to indicate proven demand, but not so many that the market feels crowded.
This level of saturation often represents a sweet spot: the market is validated (customers exist and are spending), but there's still room for new entrants with differentiated offerings. Geographic pockets may be underserved.
Competition Dynamics
Entry and exit rates reveal how actively the competitive landscape is changing.
More businesses are closing (10.1%) than opening (9.5%) — the market is consolidating. Remaining players may benefit from reduced competition.
Should You Enter This Market?
Here's a summary of the competitive picture for hotels (except casino hotels) and motels:
Market Size
61,273 establishments
Density
18.5 per 100K people
Avg Revenue/Business
$2.7M/year
Competition Level
Moderate Competition
There's room in this market for well-positioned newcomers. Focus on identifying underserved geographic areas or customer segments.
Frequently Asked Questions
- How many hotels (except casino hotels) and motels businesses are in the US?
- There are 61,273 hotels (except casino hotels) and motels establishments in the United States (44,237 unique firms). This translates to approximately 18.5 businesses per 100,000 people nationwide.
- Is the hotels (except casino hotels) and motels market oversaturated?
- With 18.5 businesses per 100K people, the hotels (except casino hotels) and motels market has moderate competition — not oversaturated, but not wide open either.
Sources: Bureau of Labor Statistics QCEW (2023), U.S. Census Bureau Business Dynamics Statistics. Population: 331,449,281 (2020 Census).