Telemarketing Bureaus and Other Contact Centers Revenue Benchmarks

The average telemarketing bureaus and other contact centers business in the United States generates $10.2M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 2,435 telemarketing bureaus and other contact centers businesses in the U.S., employing 410,038 workers with an average profit margin of 8.0%. The average employee in this industry earns $53K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Telemarketing Bureaus and Other Contact Centers Business Actually Do?

Call centers handling outbound sales, inbound customer service, appointment setting. Include US-based and offshore.

Who buys: Companies outsourcing sales/support, non-profits (fundraising), political campaigns.

Average Revenue

$10.2M

per year

Profit Margin

8.0%

industry average

Revenue / Employee

$60K

per year

Total Businesses

2,435

in the US

Est. Owner Income

$814K

small business avg

Labor Cost

55.0%

of revenue

Avg Employee Wage

$53K

per year (BLS)

Market Saturation

0.7

firms per 100K people

How Much Do Telemarketing Bureaus and Other Contact Centers Charge?

Call centers and telemarketing bureaus — outbound sales, inbound customer service, appointment setting.

ServiceTypical range
US-based outbound (per hour)
$20–45/hour
Offshore outbound
$8–18/hour
Inbound customer service (per minute)
$0.50–1.50/minute
Appointment setting (per appointment)
$25–200 per appointment set

Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.

Complete telemarketing bureaus and other contact centers business plan

A 12-section data-backed business plan for a telemarketing bureaus and other contact centers business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

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Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the telemarketing bureaus and other contact centers industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

7%
55%
20%
8%
CategoryPer $100 revenue
Direct service costs
$7
Wages & benefits
$55
Rent & facilities
$6
Marketing & advertising
$4
Other operating costs
$20
Net profit
$8

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$269K
5-9 employees
$545K
10-19 employees
$1.2M
20-99 employees
$3.2M
100-499 employees
$11.1M
500+ employees
$65.2M

Industry Dynamics (Census BDS 2023)

New Business Rate

8.81%

openings/year

Closure Rate

13.14%

closings/year

Net Job Growth

-7.8%

annual

Businesses Closed

2,058

in 2023

Firm Count Trend

19
20
21
22
23
20,843 firms19,450 firms

Should You Start a Telemarketing Bureaus and Other Contact Centers Business?

Startup Cost

$50K$250K

Break-Even

2 months

5-Year Survival Rate

50.0%

Frequently Asked Questions

What does a telemarketing bureaus and other contact centers business do?
Call centers handling outbound sales, inbound customer service, appointment setting. Include US-based and offshore. Companies outsourcing sales/support, non-profits (fundraising), political campaigns.
How much do telemarketing bureaus and other contact centers charge?
Call centers and telemarketing bureaus — outbound sales, inbound customer service, appointment setting. See the pricing table above for typical rates by service type.
How much does the average telemarketing bureaus and other contact centers make per year?
The average telemarketing bureaus and other contact centers business generates $10.2M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $814K per year at a 8.0% profit margin.
How many telemarketing bureaus and other contact centers businesses are there in the US?
There are 2,435 telemarketing bureaus and other contact centers businesses operating in the United States, employing a total of 410,038 workers.
How much does it cost to start a telemarketing bureaus and other contact centers business?
Startup costs for a telemarketing bureaus and other contact centers business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
What is the average salary in the telemarketing bureaus and other contact centers industry?
The average employee in the telemarketing bureaus and other contact centers industry earns $53K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

49%
Est. 5-year survival rate
-7.8%
Net job growth rate
19,450
Total firms (2023)

The telemarketing bureaus and other contact centers industry is contracting — losing jobs at a net rate of 7.8% per year. More establishments are closing (13.1%) than opening (8.8%), suggesting market challenges.

Approximately 49% of telemarketing bureaus and other contact centers businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 2,058 firms in this industry closed permanently.

Employment & Wages

$53,414
Avg annual pay
12,124
Establishments
358,899
Total employees
30
Avg employees/business

The average employee in the telemarketing bureaus and other contact centers industry earns $53,414/year. This is near the national average of ~$65K. With 12,124 establishments employing 358,899 people, the typical business has about 30 employees.

Industry Trend (2000–2023)

18K21K24K27K30K20002005201020152020Number of Firms

The telemarketing bureaus and other contact centers industry has declined 23% since 2000 (from 25,410 to 19,450 firms).

See full historical statistics →

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