Public Relations Agencies Revenue Benchmarks

How much does the average public relations agencies business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$1.6M

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$241K

per year

👤

Total Businesses

8,086

in the US

🏢

Est. Owner Income

$358K

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$135K

per year (BLS)

💼

Market Saturation

2.4

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$254K
5-9 employees
$1.3M
10-19 employees
$2.8M
20-99 employees
$8.3M
100-499 employees
$36.8M
500+ employees
$85.1M

🏆 Highest Revenue States

1.Connecticut$4.0M avg2.New York$3.7M avg3.Massachusetts$2.1M avg4.Illinois$1.9M avg5.Michigan$1.7M avg6.Missouri$1.6M avg7.New Jersey$1.6M avg8.Maryland$1.3M avg9.Virginia$1.3M avg10.Washington$1.3M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

11.48%

openings/year

Closure Rate

11.25%

closings/year

Net Job Growth

-1.27%

annual

Businesses Closed

3,038

in 2023

Firm Count Trend

19
20
21
22
23
28,405 firms29,104 firms

💡 Should You Start a Public Relations Agencies Business?

Startup Cost

$10K – $75K

Break-Even

1 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Public Relations Agencies revenue with other industries:

vs Officesvs Administrativevs Custom