Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) Revenue Benchmarks
The average petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business in the United States generates $15.4M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 1,786 petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) businesses in the U.S., employing 31,497 workers with an average profit margin of 4.0%. The average employee in this industry earns $117K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Petroleum and Petroleum Products Merchant Wholesalers Business Actually Do?
Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals): Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses.
Who buys: Retailers, manufacturers, institutional buyers.
Sector-level description — a more specific write-up is available for high-traffic industries.
Average Revenue
$15.4M
per year
Profit Margin
4.0%
industry average
Revenue / Employee
$875K
per year
Total Businesses
1,786
in the US
Est. Owner Income
$617K
small business avg
Labor Cost
12.0%
of revenue
Avg Employee Wage
$117K
per year (BLS)
Market Saturation
0.5
firms per 100K people
How Much Do Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) Charge?
Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals): Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) category — the ranges below are typical for the sector.
| Service | Typical range |
|---|---|
Commodity wholesale (food, chemicals) | 3–8% gross margin |
Specialty wholesale (electronics, medical) | 12–25% gross margin |
Distribution fee (3PL) | 3–7% of goods handled |
Sector-typical ranges — individual services within this industry may fall higher or lower.
Complete petroleum and petroleum products merchant wholesalers business plan
A 12-section data-backed business plan for a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Cost of goods sold | $66 | $10.1M | Cost of inventory bought from manufacturers for resale to retailers or businesses. |
Wages & benefits | $12 | $1.9M | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $8 | $1.3M | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $3 | $518K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $7 | $1.0M | Warehouse operating costs, freight, insurance, POS/ERP systems. |
Net profit | $4 | $617K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
7.26%
openings/year
Closure Rate
4.84%
closings/year
Net Job Growth
+2.4%
annual
Businesses Closed
156
in 2023
Firm Count Trend
Should You Start a Petroleum and Petroleum Products Merchant Wholesalers Business?
Startup Cost
$50K – $250K
Break-Even
3 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business do?
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals): Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses. Retailers, manufacturers, institutional buyers.
- How much do petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) charge?
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals): Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) category — the ranges below are typical for the sector. See the pricing table above for typical rates by service type.
- How much does the average petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) make per year?
- The average petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business generates $15.4M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $617K per year at a 4.0% profit margin.
- How many petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) businesses are there in the US?
- There are 1,786 petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) businesses operating in the United States, employing a total of 31,497 workers.
- How much does it cost to start a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business?
- Startup costs for a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry?
- The average employee in the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry earns $117K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry is actively growing — adding jobs at a net rate of 2.4% per year. New establishments are opening faster than existing ones close (7.3% entry vs 4.8% exit), indicating healthy demand.
Approximately 78% of petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 156 firms in this industry closed permanently.
Employment & Wages
The average employee in the petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry earns $116,846/year. This is significantly above the national average of ~$65K, reflecting the skilled nature of this work. With 5,774 establishments employing 67,454 people, the typical business has about 12 employees.
Industry Trend (2000–2023)
The petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) industry has declined 52% since 2000 (from 6,904 to 3,335 firms).
See full historical statistics →Compare Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) revenue with other industries: