Passenger Car Rental in Wisconsin
Revenue benchmarks for passenger car rental businesses operating in Wisconsin.
#12 of 50 states-0.3% vs national avg
Average Revenue
$5.6M
per year
Businesses
16
in Wisconsin
Revenue / Employee
$126K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.3
firms per 100K in WI
Total Revenue
$89.7M
all firms in WI
Total Employees
712
in WI
How Wisconsin Compares
National Average$5.6M
Wisconsin$5.6M
Difference$17K (-0.3%)