Passenger Car Rental in New Jersey
Revenue benchmarks for passenger car rental businesses operating in New Jersey.
#23 of 50 states-18.0% vs national avg
Average Revenue
$4.6M
per year
Businesses
70
in New Jersey
Revenue / Employee
$214K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.8
firms per 100K in NJ
Total Revenue
$322.7M
all firms in NJ
Total Employees
1,509
in NJ
How New Jersey Compares
National Average$5.6M
New Jersey$4.6M
Difference$1.0M (-18.0%)