Passenger Car Rental in Michigan
Revenue benchmarks for passenger car rental businesses operating in Michigan.
#14 of 50 states-1.9% vs national avg
Average Revenue
$5.5M
per year
Businesses
36
in Michigan
Revenue / Employee
$160K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.4
firms per 100K in MI
Total Revenue
$198.4M
all firms in MI
Total Employees
1,239
in MI
How Michigan Compares
National Average$5.6M
Michigan$5.5M
Difference$109K (-1.9%)